Here is a long answer…a lot of people are not technically inclined. Go ask them to login to Garmin Connect, go to their activity, download it and then upload it again. I’m not saying its hard but if I’m James I want to maximize ease of use to maximize user engagement and I think it would be a challenge for a lot of people. Also if user goes a month and comes back they have to download 30 activities manually. Its a much nicer experience to not have to do anything and have the data ingested automatically. A hardcore user would upload every time (I have been recently because of Strava delays) but if you want to capture new users and people that might not start as hardcore users (but might be someday) you want to remove every pain point possible. Usability is huge, I signed up and stopped coming because the navigation and features were not all that clear to me. I just assumed it was largely just a free version of Stravas heatmap.
The only reason I came back was because other people I know were using it (I was just manually trying to fill out my Strava heatmap).
1 Like